Aamir Khan’s PK Satellite Rights Sold Out

A while back, Aamir Khan became the talk of the town because of his nude appearance on the poster of his next release PK. Though the film is a long way off from its theatrical release, its creating enough buzz in the trade circles and among audiences. The latest update is that the satellite rights of the film have been sold for a whopping Rs. 85 crores which is the highest ever for a Bollywood film till date.  In fact the makers of the film have locked the satellite deal at the said amount with a guarantee that on its release, PK will amass a domestic theatrical collection of Rs. 300 crores nett. What strikes us is the fact that last year's much talked about and hyped film Dhoom 3 missed the Rs. 300 crore nett mark by a good Rs. 20 or so crores. 

Though the box-office still remains a major deciding factor in terming a film a hit or flop, there has been a considerable slow down in this phase of acquisition with television networks opting to refrain from striking a deal before a film's release. Thus forcing, producers and filmmakers to first prove their mettle at the box-office window before gorging on the enormous payout. Aamir Khan starrer PK has Sanjay Dutt and Anushka Sharma in main leads. The movie has been produced by Vinod Chopra Films, RajKumar Hirani Films and UTV Motion Pictures. RajKumar Hirani directed PK which will release on December 19th this year.

-Siva Kumar.