Finding good deal is similar to feeling of great romance

Shopping brings great pleasure to most of us. The researchers from University of Michigan compared this pleasure to the euphoric joy of an orgasm. The study revealed that “good shopping deals at your favourite store not only relieve you from stress or mood swings but can also arouse the euphoric joy of an orgasm!

The researchers from University of Michigan found that finding good deals is similar to the feeling of great romance. It is quite surprising to understand this fact but researchers say that same part of brain that is triggered by finding good deals also happens to be the spot where the need for other catalysts of pleasure (like romance) is detected.

To findout this fact using facial tracking technology, a 30-year-old test subject was sent out to find sales and deals at her favorite stores. Her brain was tracked by the researchers. They found that woman’s pleasure levels during her shopping trip reached a high point after she found a pair of pants that she had always wanted to buy.

“We decided to ask the brain rather than the person,” University of Michigan professor Scott Rick said. “So we had people shop while having their brain scanned with functional MRI. We found again some subtle emotions underlying these shopping decisions.” The study found that the same part of the brain that is triggered by finding deals also happens to be the spot where the need for other catalysts of pleasure (like romance, drugs, etc.) is detected.

AW: Lizitha